Branding
Branding & Identity Design in London
A logo is not a brand. What you need is a system: a mark that survives every size it will ever be used at, a voice your team can write in without you, and rules clear enough that a new hire produces on-brand work in their first week. That is what we deliver.
- Figma
- Adobe CC
- Frontify
- Fontstand
Bronze
#7c5a24
Champagne
#b78d4a
Parchment
#f4e8ce
Onyx
#14100b
Aa
Fraunces · Display · 300–600
Aa
Inter · Body · 400/600
Sphinx of black quartz, judge my vow.
primary · clearspace = cap height
reversed · onyx
Legible at every size
Variants
Never
01 / 03 — A mark, not a logo
What's included
Everything in scope
No line items appearing halfway through the project. This is what you get.
Positioning workshop and competitive audit
Primary logo, responsive variants and app marks
Full colour system with contrast-checked pairings
Type scale and pairing licensed for web and print
Photography and illustration direction
Tone of voice guide with real before/after examples
Brand guidelines and a packaged asset library
Capabilities
How we actually do it
Positioning first
Before anything is drawn we settle what you stand for, who you are for and why you are the better choice. Visual work without that is decoration.
Responsive identity
One mark never fits every context. You get a full lockup, a compact version and a favicon-scale glyph that still reads at 16 pixels.
Systems, not artwork
Colour, type, spacing, iconography and layout rules that compose predictably — so materials we never made still look like you.
Verbal identity
Tone principles, vocabulary, and rewritten examples from your own copy. Most guidelines skip this, which is why brands sound like nobody in particular.
The process
How branding & identity work runs
- Step 01
Discover
Stakeholder interviews, customer input and a competitive audit that maps the visual territory already occupied in your category.
- Step 02
Define
Positioning, personality and messaging pillars agreed in writing before a single visual is presented.
- Step 03
Design
Two or three distinct directions, presented in real context — signage, screens, packaging — never floating on a white slide.
- Step 04
Systemise
The chosen route extended into a full system, documented and packaged in every format your team and printers will need.
FAQ
Everything you should know about branding & identity
What is the difference between a logo and a brand identity?
A logo is one asset. An identity is the system around it — colour, typography, imagery, layout and voice — that makes everything you produce recognisably yours. Buying a logo alone is why so many businesses look inconsistent across their own channels.
How long does a rebrand take?
Six to ten weeks for identity and guidelines. Rolling it out across signage, packaging, vehicles and digital properties takes longer and depends on your production timelines — we plan that rollout with you as part of the project.
Will I own the trademark rights?
You receive full ownership of all final artwork on completion. We run a clearance check against obvious conflicts during design, but formal trademark registration is legal work — we hand off to your attorney with everything they need.
Do we really need a rebrand, or just a refresh?
A refresh suits a brand with sound positioning but dated execution, and costs far less. A full rebrand is warranted when what you sell, who you sell to, or what you stand for has genuinely changed. We will tell you honestly which one you are looking at.
Also worth a look
Web Design & Development
Custom-built sites that load in under a second and are engineered to convert.
Search Engine Optimization
Rankings that hold, built on technical fixes and content people actually finish reading.
Mobile App Development
iOS and Android products shipped from one codebase, without the cross-platform tax.
Ready to talk branding?
Tell us the outcome you need. We will come back with an approach, a timeline and a number — usually within two working days.