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Website Redesign

Website Redesign Services in London

The riskiest redesign is the one that throws everything away. Your current site has pages that rank, phrases that convert and flows people understand — most teams bin all of it for a fresh look and wonder why enquiries fall. We measure first, keep what earns, and rebuild the rest.

Held to301sEvery old URL mapped and tested pre-launch
  • GA4
  • Search Console
  • Hotjar
  • Screaming Frog
Hotjar · /services heatmap1,204 sessions
● rage click ×34● dead click
Core Web Vitalsfield data
LCP5.4s → 1.1s
INP480ms → 90ms
CLS0.34 → 0.01
Passing · all metrics
🔒vellum.co · before / after
Vellum & Co.Home | About | Services | News | Contact
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Welcome To Our Website!!!

We are a full service firm providing many services to many clients since 1998. Please browse our site to learn more about what we can do for you and your business today.

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☎ (512) 555-0148 · Mon–Sat 7am–7pmEmergency? Call now →
NNORTHGATEMechanicalServicesAreasPricingReviewsBook online

Heating & AC repairs, done today.

Licensed engineers across North London. No call-out fee, and a twelve-month warranty on every repair.

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★★★★★4.9· 342 Google reviews

Same-day
✓Licensed & insured✓No call-out fee✓12-mo warranty✓Financing available

What we fix

✦

Boiler repair

From $89

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AC install

From $2,400

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Annual service

From $110

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Emergency

24/7

Areas we cover

CamdenIslingtonWestminsterGreenwichNorth LondonRichmond
★★★★★

“Same afternoon, heat back on in an hour.”

SSara W. · Pflugerville

★★★★★

“Fair price, tidy work, texted before arriving.”

MMarcus L. · Cedar Park

Cold house? We’re usually there in 2 hours.Book now

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Boiler repair

AC install

Servicing

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About

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Contact

(512) 555-0148

hi@northgate.co

Mon–Sat 7–7

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01 / 03 — Keep what earns

01In scope

What's included

Everything in scope

No line items appearing halfway through the project. This is what you get.

Analytics and heatmap audit of the existing site

Page-level keep / fix / cut decisions backed by data

Complete URL map with 301 redirects tested pre-launch

New design system applied across every template

Content migration with editorial cleanup

Performance and accessibility remediation

Post-launch ranking and conversion monitoring

02Capabilities

Capabilities

How we actually do it

Evidence before aesthetics

We start in your analytics. Which pages earn, which pages leak, where people rage-click. Opinions about the homepage come after that, not before.

Protecting search equity

Every URL mapped, every redirect tested on staging, metadata preserved where it performs. The most common redesign disaster is entirely preventable.

Phased rollout

For larger sites we ship template by template rather than in one big-bang switch, so problems surface at a scale you can absorb.

Accessibility remediation

Redesigns are the natural moment to fix contrast, keyboard traps and unlabelled controls — reducing legal exposure while widening your audience.

03The process

The process

How website redesign work runs

  1. Step 01

    Audit

    Analytics, search performance, speed, accessibility and a content inventory of every page you have.

  2. Step 02

    Decide

    A page-by-page keep, rewrite or retire call — agreed with you and documented before any design work starts.

  3. Step 03

    Rebuild

    New design system, new templates, migrated content, all assembled on staging while your live site keeps trading.

  4. Step 04

    Switch & watch

    Launch in a low-traffic window, then monitor rankings, conversions and errors daily for two weeks.

FAQBefore you ask

FAQ

Everything you should know about website redesign

Will a redesign hurt my Google rankings?

Only if it is done carelessly. The damage almost always comes from unmapped URLs and dropped metadata. We map every URL, ship redirects with the launch, and watch Search Console daily for the first fortnight — which is how a migration holds its rankings.

Can you redesign without rebuilding everything?

Often, yes. If the platform is sound and only the design and templates are dated, a reskin costs a fraction of a rebuild. The audit tells us which situation you are in, and we will say so plainly even when the answer is the cheaper one.

How do I know my site actually needs a redesign?

Good signals: mobile conversion well below desktop, a bounce rate climbing on your money pages, load times over three seconds, or a CMS your team avoids. Wanting a fresher look is fine too — just not on its own as the business case.

Can we keep our existing content?

Where it performs, absolutely. The audit flags high-value pages to preserve, mid-tier pages worth rewriting and thin pages worth consolidating. Deleting content that ranks is a self-inflicted wound.

Grid ForceSolution

Ready to talk website redesign?

Tell us the outcome you need. We will come back with an approach, a timeline and a number — usually within two working days.