E-Commerce Solutions
E-Commerce Development in London
Traffic is the expensive part of e-commerce; wasting it is the costly mistake. We build and optimise stores around the whole funnel — how fast a product page renders, how few taps checkout takes, how well search understands a misspelled query — because a two-point conversion gain beats a two-fold traffic spend.
- Shopify Plus
- Shopify Hydrogen
- Stripe
- Klaviyo
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01 / 03 — The storefront
What's included
Everything in scope
No line items appearing halfway through the project. This is what you get.
Shopify, Shopify Plus or headless commerce build
Product and collection templates engineered for speed
Checkout optimisation and abandoned-cart recovery
Merchandising, faceted search and recommendation logic
Subscriptions, bundles, and B2B pricing tiers
ERP, inventory and fulfilment integrations
Ongoing conversion-rate optimisation programme
Capabilities
How we actually do it
Storefront build
Shopify when speed to market wins, headless when you have outgrown theme limits. We recommend based on your catalogue and team, not our preference.
Conversion rate optimisation
Structured experiments on the pages that carry the revenue. Every test has a hypothesis, a sample-size target and a decision rule agreed before it runs.
Merchandising & search
On-site search that survives typos and synonyms, filters that match how people actually shop, and collection logic that pushes margin, not just newness.
Operations integration
Orders flowing cleanly into your ERP, live inventory, automated fulfilment and returns. The back office is where growing stores usually break.
The process
How e-commerce solutions work runs
- Step 01
Funnel analysis
We instrument the current funnel and find precisely where revenue leaks — usually product page, shipping step or mobile checkout.
- Step 02
Platform & build
Platform chosen on catalogue size, team capability and integration needs. Then a build with a hard performance budget on product pages.
- Step 03
Launch & migrate
Catalogue, customer accounts, order history and SEO equity migrated with redirects tested before DNS changes.
- Step 04
Optimise continuously
A monthly experiment cycle. Compounding small wins is what separates stores that grow from stores that plateau.
FAQ
Everything you should know about e-commerce solutions
Shopify or a custom build?
Shopify handles the overwhelming majority of stores better and cheaper than a custom platform, and its checkout converts well out of the box. Consider headless once you need unusual merchandising, very large catalogues, or a storefront experience the theme layer genuinely cannot express.
Can you migrate my existing store without losing rankings?
Yes. Migrations are routine for us: full URL mapping with 301s, catalogue and customer data transferred with integrity checks, and Search Console monitored closely for the first month. Traffic dips are the exception, not the rule.
How do you improve conversion rate?
By measuring first. We instrument the funnel, find the step losing the most revenue, and run structured tests on it. Most gains come from page speed, mobile checkout friction and product page clarity — rarely from button colour.
Do you handle payments and tax setup?
We configure payment gateways, shipping rules and automated tax through your platform's tooling. For multi-jurisdiction tax obligations we work alongside your accountant rather than advising on liability ourselves.
Also worth a look
Web Design & Development
Custom-built sites that load in under a second and are engineered to convert.
Search Engine Optimization
Rankings that hold, built on technical fixes and content people actually finish reading.
Mobile App Development
iOS and Android products shipped from one codebase, without the cross-platform tax.
Ready to talk e-commerce solutions?
Tell us the outcome you need. We will come back with an approach, a timeline and a number — usually within two working days.